Investor Charter

Vision

To serve investors with integrity, transparency, and professionalism, ensuring every investor is treated fairly and has access to complete information for making informed investment decisions.

Mission

To provide ethical, compliant, and client-centric mutual fund distribution services that prioritize the investor's interest above all, in alignment with SEBI and AMFI guidelines.

Rights of Investors

As an investor engaging with Shah Financial Services, you have the right to:

• Receive accurate and complete information about mutual fund schemes and PMS products before investing;
• Know the commission earned by the distributor on your investments;
• Receive timely and accurate transaction confirmations, account statements, and portfolio reports;
• Have your risk profile assessed before any recommendation is made;
• Receive a written unsuitability communication if a product does not match your risk profile and you still wish to proceed;
• Lodge a complaint and receive acknowledgement within 3 working days;
• Have your complaint resolved within 7-15 working days;
• Escalate unresolved complaints to SEBI SCORES (https://scores.sebi.gov.in/) or SMART ODR (https://smartodr.in);
• Access your personal data held by us and exercise rights under DPDPA 2023;
• Be treated with fairness, honesty, and without discrimination.

Obligations of Investors

As an investor, you are expected to:

• (a) Provide accurate and complete information during onboarding and KYC;
• (b) Read all scheme-related documents (SID, SAI, KIM) carefully before investing;
• (c) Inform us promptly of any changes in personal details, risk profile, or investment objectives;
• (d) Not hold the distributor responsible for market-related losses;
• (e) Complete KYC formalities as required by SEBI/AMFI/KRA;
• (f) Keep a record of all investment documents, transaction confirmations, and correspondence.

Service Standards

Shah Financial Services commits to:

• (a) Process all transaction requests within the timelines prescribed by AMCs and platforms;
• (b) Acknowledge all complaints within 3 working days;
• (c) Resolve complaints within 7-15 working days;
• (d) Maintain complete confidentiality of investor data as per DPDPA 2023;
• (e) Disclose all commissions earned on investor transactions;
• (f) Never guarantee or assure returns on any investment;
• (g) Always act in the best interest of the investor.

Do's and Don'ts for Investors

Do's:

• Read scheme documents before investing.
• Verify your distributor's ARN at www.amfiindia.com.
• Complete KYC formalities.
• Review your portfolio periodically.
• Keep records of all transactions.
• Report discrepancies immediately.

Don'ts:

• Do not invest based on tips or rumours.
• Do not hand over blank signed forms or cheques.
• Do not invest in products you do not understand.
• Do not ignore risk profiling.
• Do not expect assured returns from mutual funds.